4. Report the Thief. “If the offender doesn’t comply, submit a request to remove the content from search engines and/or contact the hosting provider,” Wooldridge suggests. The host is visible in the WhoIs results. “Website hosting services typically are more efficient in removing duplicate content than webmasters,” he says. Next, marketers will learn more about the last resort.
5. Get Legal. “A Digital Millennium Copyright Act (DMCA) [complaint] can be filed against a site that has stolen your content,” the attorney says.
He suggests resorting to this action when thieves are getting high rankings for your content, the content is in use on a for-profit site or it’s in use for fundraising purposes.
Marketers who want stolen content removed from search engines can check out a six-step guide complete with images captured by San Francisco-based online marketing consultant Vladislav Davidzon for “How to Properly File a Digital Millennium Copyright Act Complaint,” published by Speckyboy Design Magazine in 2012.
What else do content marketers do about stolen content? How many consider theft a different form of sharing?
Please respond in the comments section below.
Related story: Taylor's Swifty Takes a Big Bite Out of Apple