Content That Works on the Web (1,084 words)
As Web applications grow in complexity, so do the requirements for the content that supports them. Content analysis needs to begin early, to be undertaken with a true understanding of the final project goals and to remain simultaneously flexible and realistic.
By forging a solid, ongoing partnership with content owners and doing your part in maintaining it, you can avoid many of the pitfalls that often occur during content analysis and development.
Michelle Cameron is a creative producer, Web editor and content analyst at Logical Design Solutions, specializing in the optimization of print materials for the online medium. She can be reached at (973) 971-0100 x114.