Welcome to the 7th Era: Content Marketing Master Class NYC Looks Forward
I just got back from my first Content Marketing Master Class—Nov. 10's NYC event—and I am beyond thrilled about the possibilities for the CM world! Everything has changed, and keeps continuing to change, and the speakers that the Content Marketing Institute lined up for the day were absolutely on point about how it's time to change or be changed by the seismic shifts happening in the marketing world.
Joe Pulizzi and Robert Rose kicked off the day by outlining how Content Marketing has evolved over the past century, and how we're at the start of the 7th era of CM: The Experience era. "Consumers have adapted," said Rose, "but we haven't." But that wasn't the end of the story, not by a long shot.
The rest of the morning was dedicated to sessions on finding the drive behind a content marketing strategy. Developing audience personas, finding the heart of the narrative, evolving purpose. Rose and Pulizzi were equipping us with the tools needed to rebuild from the ground up.
In the afternoon, three guest stars treated us to rapid-fire talks on three very different key elements of content marketing: Visual content strategy, content library organization, and engaging conversions.
Whether your business is ahead of the content curve or just getting started, the Master Class is an excellent opportunity to take whatever the next step is. There's still time to register and attend the final date, in San Francisco on Dec. 4!