How to Create and Identify Powerful Multichannel Content? - Liveliest LinkedIn Discussion of the Week
Most marketers say it's important to have consistent, on-brand content in multiple channels. Others say being omnichannel, or being truly integrated, is really the way to go.
Taking no sides, Colleen T. Reese—a member of the LinkedIn Integrated Marketing Mi" group—asks for input from the marketing community. In the discussion titled "Content Marketing Thursdays: Creating and Identifying Powerful Multichannel Content," Reese provides the following conversation starters:
- How should marketers approach creating content in the multichannel world?
- Which channels deserve the most attention?
- What channels do you, personally, think are being wrongfully ignored by the integrated marketing community?
Reese also provides an example of one content creation possibility that just may be "wrongfully ignored" by marketers: the "About Us" page on websites. Citing the article in the August issue of Target Marketing magazine, "E-commerce Link: Let's Talk About You" by Sharon Bautista, Reese says the "underestimated content marketing tool" has plenty of potential to unlock.