AccuData Introduces Accubase, a Cost-Effective Database Marketing Solution that Scales to Meet the Needs of Both First-Time and Demanding Enterprise Users
FORT MYERS, FL - April 30, 2009 - AccuData Integrated MarketingTM, a leading full-service database marketing firm, today announced the launch of AccuBase, its cost-effective customer and prospect database marketing solution. The highly flexible, simple-to-use desktop solution scales to address the needs of first-time users, as well as sophisticated enterprises with extensive reporting, analytics and campaign management requirements. AccuBase is also backed by AccuData's consultative services that help clients accurately target qualified buyers and drive marketing ROI.
"As our brands and business needs have changed through channel expansion and mergers, AccuData has been a trusted partner who smoothly adapted to our evolving marketing goals," said Michael Curry, Senior Vice President of Customer Acquisition Marketing for Direct Brands. "They provide simple, cost-effective solutions that allow us to rapidly respond to the challenges of integrating three sizable customer databases. AccuData's powerful database marketing tool, backed by an experienced, responsive account team, has enabled us to consistently reach our ROI-based business objectives as we've grown."
AccuBase gives marketers total control over their database management and campaign performance right from their desktop. It provides a richer view of customer behavior by centralizing, standardizing and segmenting customer and prospect data - and then allows users to quickly and easily execute integrated telemarketing, direct mail, email and point-of-sale campaigns. Unlike "packaged" database marketing solutions, AccuBase also offers a variety of reporting and campaign management software options.
"With AccuBase, marketers no longer have to choose between a simple-to-use, budget friendly database marketing tool to help them get started, and a powerful solution that can meet their most demanding analytics and campaign management needs," said Joshua Goff, Executive Vice President of Business Development and Marketing. "And with AccuData, clients know they will have industry experts that are fully committed to delivering results."
Direct Brands, an AccuData client for over 5 years, is the home of BMG Music Service, Columbia House DVD Club, and well-known book clubs like The Literary Guild and Doubleday Book Club.