Constant Contact Launches Social Media Tools
Company: Constant Contact, a provider of engagement marketing tools that help create and grow customer relationships
Product/Service: Social Campaigns, a full arsenal of tools to create success with social media marketing
What it Does: Creates a new category of social media marketing apps for small businesses and nonprofits. Users can create professional-looking landing pages on Facebook where they can promote "Like" campaigns and offers such as coupons, weekly specials, fundraisers, product showcases, videos and more. Users can publish and promote their campaigns to their Facebook fans, Twitter followers, LinkedIn connections and email subscribers from within the Constant Contact platform. Social Campaigns provides users with reports on campaign metrics, including fan growth, email list growth, visits, clicks, downloads and participant sharing.