comScore's Social Essentials Quantifies Social Media Impressions
Company: comScore, a custom solutions provider for online audience measurement, e-commerce, advertising, search, video and mobile
Product/Service: Social Essentials, a social media measurement platform that helps brands quantify social media brand impressions and incorporate them into a measurement of the marketing mix
What it Does: Provides a range of insights that help brands evaluate audiences across social media channels, including how their behaviors may be affected by brand exposure and/or brand affinity. You can find out the number of fans and friends of fans reached with paid, earned and owned social media brand impressions as well as user demographics, online behavior and the total number of brand exposures.