New Arrival: comScore Launches comScore Marketer
comScore has announced the launch of comScore Marketer, a new interactive search-intelligence service that enables search marketers and Web site operators to benchmark their performance versus competitors and optimize the ROI from their search marketing efforts.
comScore says its product provides search marketers the tools to:
- Create more efficient and cost-effective campaigns using paid and organic search terms.
- Identify high-performing search terms at the site and category levels.
- Analyze searchers and the use of search terms by demographic segment.
- Discover high-potential consumer segments, and pinpoint the optimal search sites and terms to reach them.
- Find out who is competing on search terms to identify prime affiliate marketing partners.
- Maximize the ROI of search and online marketing investments.
comScore says that one of the key benefits of comScore Marketer is its ability to perform competitive analysis of a market based on organic and paid click-throughs.