CompassLearning’s Eleanor Bowman on Automating Lead Management
TM: How has this new program helped you to tailor your marketing campaigns and improve visibility?
EB: For us, one of the really key features of our products is that they deliver a personalized learning experience for each student. So when looking for a marketing solution for our prospects, we really pride ourselves in our product being very personal. In the same way, now we can deliver a personalized marketing path, or sales funnel, for people as they are getting to know our company and our product.