Direct Marketing IQ and Target Marketing are excited to announce our first virtual show, Direct Marketing Day @ Your Desk - a Virtual Conference & Expo on March 15, 2011.
Featuring the top experts on the hot direct marketing topics of 2011, this all-day event will kick off at 10 a.m. ET and be free to all who register. Register now by clicking here.
Traditional and digital marketers alike will learn about the latest best practices and trends—both key to creating better ROI—in their increasingly integrated fields. For example, the opening session is a virtual all-star roundtable of direct marketers who will discuss "Messages That Break Through the Clutter: 2011′s Winning Campaigns from Every Channel." Panelists will include Alan Rosenspan, Gary Hennerberg, Carolyn Goodman and Neil Feinstein.
You'll also be able to attend other sessions (again, all free!) during the day that will feature leading marketers talking about levering your brand in this multichannel world, direct mail copywriting and design (starring one of the top copywriter/designer teams around, in Pat Friesen and Patrick Fultz), the latest personalized URL best practices and examples, how to position social media as a direct marketing channel, and more.
Along with all the valuable sessions, you'll have the opportunity to network with a thousand marketers just like yourself in our virtual networking lounge. "Walk" through the interactive exhibit hall and check out sponsor booths showcasing their latest innovations. Head to the resource center to download white papers, case studies, product literature and more.
Find out more at http://virtualshow.directmarketingiq.com
Ethan Boldt is chief content officer of Direct Marketing IQ, the research division of the Target Marketing Group. He can be reached at firstname.lastname@example.org