Colonial Williamsburg Foundation Gets Personal in the Mail
In this episode of Who’s Mailing What! Confidential, Printing Impressions — one of Target Marketing’s sister brands — looks at a successful personalized notecard campaign by The Colonial Williamsburg Foundation. Patton Kiehl, a Richmond, Virginia-based firm, created various component of the direct mail package. Conrad Direct, the foundation's list broker, was responsible for compiling the mailing lists for this campaign.
If you have created or received any direct mailers that you want to share, send an email to Paul Bobnak — director of Who’s Mailing What! — or Ashley Roberts — senior production editor of Printing Impressions — and let them know!
Target Marketing will be sharing the Who’s Mailing What! Confidential regularly with our audience to provide additional direct mail perspective. And of course, be sure to visit piworld.com and whosmailingwhat.com.