New Arrival: Collective Media Releases Ad Network Management Platform
Company: Collective Media, an online advertising network that specializes in publishers and advertisers.
Product/Service: Ad Network Management Platform, which enables publishers to create their own branded, vertical ad networks.
What it does: The platform can manage hundreds of audience segments, thousands of sites and billions of ad impressions across its own leading ad network each month. AMP is fully integrated with DoubleClick's DART for Publishers and tightly integrated with Salesforce.com's Salesforce application for sales pipeline data. The system also has built-in behavioral and contextual targeting, thereby unifying audience targeting and ad network management through a single platform. In addition, according to Collective Media, publishers with a variety of wholly owned sites can use the product to centralize audience targeting, revenue and yield management for both owned and affiliated sites.