The Value of Integrating Marketing and Merchandising Teams
IBM's Smarter Commerce initiative is redefining how companies are transforming their commerce processes by marrying merchandising and marketing to become more forward thinking, plugged into the customer and able to rapidly shift to market changes. There's no turning back. Businesses today need to better market, sell and deliver the right product at the right place at the right price.
Yuchun Lee is vice president and general manager of the IBM Enterprise Marketing Management Group.