Cloud Wars: The Big Picture
Companies could automate and optimize inventory, production and sales information for a couple of decades, but that kind of toolset only came to marketing during the last five to 10 years, and has only really taken off with the growth of cloud computing.
Today, there are literally countless marketing tools available. But five tech giants have emerged with integrated, cloud-based systems that promise to take much of the IT and data burden off of your shoulders, so your marketing team can do what it does best: Marketing.
Who are these companies? And how do their visions for your data and marketing process differ from each other?
To find out, we asked the marketing cloud-based product leaders from Adobe, HP, IBM, Oracle and Salesforce to describe how they see marketers’ needs and the environment as a whole.
Here’s how they each think marketing on cloud nine would look for you. Click on any of the headshots below to be taken to that company's thought leadership on the Cloud Wars.