Clemens v. McNamee: Who’s Lying?
Key Takeaway Point from the Original Story: As we know from recent scandals in federal government going back to Watergate, it’s not the original misdeed that gets people into big trouble; it’s the cover-up.
The Continuing Chinese PR Morass
Two stories will dominate international news over the next decade and beyond: the militant Islamic crusade and China—a country on which the U.S. is as dependent as an addict is on meth.
Over the course of 2007, four issues of Business Common Sense were devoted to the massive problem child that is China, its turbocharged economy and its utter inability to generate positive PR:
Business Common Sense: “Is It Time to Stop Doing Business with China?”
Key Takeaway Point from the original story: If you outsource manufacturing to a Chinese company, expect your product to show up all over the world under different names and far cheaper than you can sell it.
Business Common Sense: “The Worst PR Debacle in History”
Key Takeaway Point from the original story: It’s imperative that every business has a plan for PR crisis management: a team ready to assemble on a moment’s notice with lines of predetermined responsibilities, one person in charge, and one calming, reasoned voice that speaks for the company.
Business Common Sense: “Mattel Competes With China for the World’s Worst PR”
Key Takeaway Point from the original story: “When in doubt, do the obvious.” —Franklin Watts, children’s book publisher
Business Common Sense: “Unintended Damage in Business and Geopolitics”
Key Takeaway Point in the original story: Test everything. When it is impossible to test, it is imperative to go through two exercises before making a decision: (1) Study everything available on the subject and reach back in memory (and your files) to draw on experience and common sense. (2) Play “What if?” Think through every possible scenario that can result from the decisions you are about to make, and look everywhere for the possibility of unintended damage.