ClickEquations Simplifies Text Ad Testing
Company: ClickEquations, a provider of pay-per-click software for large advertisers and agencies
Product/Service: Text Ad Zoom, a tool used to optimize text ads in a paid search campaign
What it Does: Allows users to measure text ad performance and quickly make changes to paid search ads based on statistically significant data. Users have one-click access to statistical analysis of the performance of their current text ads. The most profitable ads are highlighted and the comparative performance of each alternative ad is clearly displayed along with confidence ratings on the statistical significance of the reported results.