New Arrival: Click Forensics Unveils New Tracking Feature for Advertisers
Company: Click Forensics, an online traffic quality management solutions provider
Product/Service: A new feature to the company's existing product, Click Forensics for Advertisers, which allows companies to track organizations and individuals who unlawfully use trademarked names for search marketing campaigns
What It Does: Produces reports on potential trademark abusers who use well-known brand names to generate pay-per-click traffic. Companies can use the solution to take action to protect intellectual property and their own search marketing investments.