New Arrival: Clearspring Tool Converts Web Sites to Widgets
Clearspring Technologies Inc. has released Launchpad, a set of tools that enable Web developers and marketers to convert Web sites to widgets that can be posted on social networks, blogs or other Web sites.
With the tool, a company could build a widget - a small, single-purpose piece application - with images or games that could be distributed to other sites.
Developers and marketers also can use code provided by Clearspring to embed a sharing menu or button on their Web sites. End users then can use the button or menu to easily post, bookmark or embed widgets to other sites.
Launchpad users also will have access to Clearspring's analytics and reporting tools, allowing widget creators to track widget views, placement, unique viewers, time spent and interaction with the widgets. Clearspring offers a variety of visualization options for the analytics, including importing the data directly into Excel.