Circuit City Misses Its Website Launch Day
After announcing at CES that its e-commerce platform would be up and running by Feb. 15, we're still waiting for the Circuit City website relaunch to go live.
Last month, CEO Ronny Shmoel gathered members of the press at CES and unveiled his plans to resuscitate the Circuit City brand. The demonstration of what his vision for the future of the iconic CE retail brand would be was impressive, and left us with a glimmer of hope for brick and mortar retail. And during the event, Shmoel said the company planned to have everything back up and running by the ides of February.
That plan, apparently, has hit a bit of a speed bump.
As of Monday afternoon, the Circuit City website still displayed a “Coming Soon” banner with a brief message from the company explaining the delay.
"We have been working around the clock to ensure that our site is optimized for our customers," the website reads. "Due to an overwhelming amount of preliminary traffic, we are reinforcing things a bit. Though we regret that our launch will be slightly delayed, we are looking forward to offering you the best possible online shopping experience in the immediate future."
Shmoel, in January, explained that the new website would use IBM’s Watson AI platform to highly personalize the shopping experience for customers. When the site ultimately goes live, customers will have access to a swath of techy features including image search, digital demo rooms, real-time tech support, AR functionality, and more.
“Knowing exactly what you want takes some of the fun out of shopping in the first place,” Shmoel said at the time. “Today’s consumers now browse, discover, and, most notably, create sharable stories out of what they find. … Rather than the conventional web sequence of simply looking at a product and making a purchase, by keeping our finger on the pulse of what is happening now and keeping an open mind to what can happen in the future, we’re able to adapt with consumer technology needs as we naturally grow and evolve in this industry.”
That said, we’re going to have to wait just a little bit longer to see how Circuit City will adapt and evolve. There’s no official word from the company on when the website will be ready, but we anticipate that it will be worth the wait.