New Arrival: Chitika Unveils Viral Branding Unit
Company: Chitika, an online advertising network specializing in the blogosphere and social networks.
Product: Viral Branding Unit, an interactive, targeted video advertising unit designed for use in the blogosphere.
What it does: Viewers of these video advertising units can engage in "conversation marketing," because they include tabs for commenting on the brand being advertised in the ads — as well as rating and sharing opinions on them — across social networks. The units also track impressions, clicks, number of comments and votes.