Special Alert: Check 'Catalog' on New Postage Statement
ACMA wants to alert and remind all catalog mailers about a new check box on Postal Service Form 3602 (Postage Statements—Standard Mail) indicating "catalogs." The check box became effective last week and ACMA strongly urges every cataloger to self-identify itself to the USPS by checking it off to ensure that the USPS properly accounts for all catalogs.
Up until now the USPS had no visibility on the number of catalogs in its system each year. So we need to establish the correct number of all catalogs in the mail regardless of whether they are entered as letters (e.g., digests, folded self mailers), Bound Printed Matter (BPM, e.g., very large catalogs), etc.
As an industry, it is in our interests to be visible. Catalogs are a large customer segment, but this is not always clear to postal managers. Use of this checkbox is the fastest way to rectify this; however, it depends on the voluntary compliance of every company to be effective.
Located near the top of the front page in the second section titled "Mailing" under "Processing Category," the check box is on both USPS forms 3602-R and 3602-N. Check this box for any mailing that contains what you consider to be catalogs, regardless of whether they are entered as flats, letters, BPM, etc. Starting on the second page of the Postage Statement, you will correctly identify the mail pieces according to shape and product for the type of mail, as well as the rate for which the pieces are being submitted under. Click here for the Standard Mail statement or paste the following into your web browser: http://www.usps.com/forms/_pdf/ps3602r.pdf
Please forward this on to your circulation and operations departments as well as your mail service providers that handle the processing of your mail and complete the documentation required.
About the American Catalog Mailers Association:
ACMA is a Washington-based not-for-profit organization specifically created to advocate for the unique collective interests of catalog mailers in regulatory, public and administrative matters where the shared impact transcends individual company interests. ACMA participates in rulemaking and other proceedings of significance where a single collective voice increases influence and effectiveness. Membership is open to any party with significant interests in the catalog industry. More information can be found at www.catalogmailers.org.