Change Is Good. Embrace It!
By Alicia Orr Suman
It's september, and Change is in the air. The first leaves are starting to turn, it's "back-to-school season," and the days are becoming noticeably shorter. Although I'll soon miss the warm days of summer, I eagerly await the nip in the air when I can put on a big sweater to ward off the chill.
We all know that change is necessary and inevitable, and that change is good—though understandably, anything new and different usually is met with mixed emotions at first. It's like that first day of school when you couldn't wait to put on that new outfit and get out the door, although you knew it meant that summer vacation was over.
It's with the same sense of emotion and anticipation that I approach the new season here at Target Marketing.
Next month, a change will take place to our editorial masthead as I step into a new role as Executive Editor. My successor as Editor in Chief is Hallie Mummert.
I have had the pleasure of working with Hallie for nearly a decade here at Target Marketing. For the past four years, Hallie has been chief editor of the newsletter Inside Direct Mail. She also has been a contributing editor to Target Marketing during that time. A noted expert on direct mail, Hallie has been quoted in the news media and has spoken at industry conferences on a wide range of topics. She has a wealth of direct marketing knowledge to share with you in the months and years to come.
For you, our readers, this change is a win-win situation: You are gaining another valuable business resource here at Target Marketing.
You can welcome Hallie (email@example.com) to her new role and share your ideas and suggestions for the magazine.
Personally, stepping into my new role and out of the day-to-day management of the magazine will enable me to do more of what I really love in this job: writing about direct marketing. The change also will afford me more time to devote to my home and family life.
Please keep in touch (firstname.lastname@example.org). I'm always eager to hear about your businesses and the challenges you face, and how we can best meet your needs through the pages of this magazine.
And look for me next month as "On Target" moves to the columnists' section of the magazine.