Nuts & Bolts - Tech Talk: CEM Optimization
On-Demand Budget Tool
Vancouver, British Columbia-based Allocadia Software recently unveiled its new on-demand application called allocadia.com. Giving marketers clear visibility into their marketing budgets, it helps marketers stay on budget or even reduce spending—a valuable benefit in the current economy that dictates more cost-conciousness among businesses.
Marketers and added users (team members, global colleagues, partners, contractors or executives) can log in to view a summary of the current state of their budgets. Reports also can be generated that disclose which vendors they're spending the most money on, helping to identify where they can possibly negotiate contracts to reduce costs.
Melissa DATA, a developer of data quality, mailing and marketing solutions, and mapping technology firm Maponics have created a free mash-up tool for use by direct marketers. Via Melissa DATA's Lookups Web site, marketers can overlay carrier-route boundaries onto Virtual Earth maps, helping them target their campaigns at the carrier-route level.
Users can select carrier routes for their campaigns, and then purchase and download the resulting saturation mailing lists, which are optimized for the lowest postage rates available.