Of course all of these ideas should be tested to see if they do indeed increase customer retention for your company. Many of these suggestions are simple strategies and don’t have to cost much money. Who doesn’t want to be recognized—especially if they’ve already chosen to be loyal?
Sometimes operational issues get in the way of recognizing customers. But this should not drive your decision on how to say thank you. Figure it out. Your customers deserve it!
Lois Boyle is president of J. Schmid & Associates, Shawnee Mission, KS. You can reach her by e-mail at email@example.com.