13) Frequent buyer programs. Create thresholds that are quickly achievable and uncomplicated. The reward can be a combination of many things depending on your brand and merchandise concept. However, the onus should be on you to calculate spending, making it easy on customers. Remind them of their progress and make the rewards easy to redeem.
14) Tiered thank-you offers. Create a program that offers customers special gifts or certificates when they purchase a certain amount. For instance, when they spend $200, they receive a gift—but an even better gift when they spend $500.
15) Special access to events. With a multi-channel company, there are many opportunities to create special events—especially at a local store. Invite customers to attend these special events and perhaps receive a special gift.
16) Special Web access. Create relevant content or services available to special customers only. This might include value-added information, gift-reminder notices, a special chat room … anything that is applicable or helpful to your customers.
17) The power of e-mails. While it’s important to send a confirmation e-mail to customers once they’ve placed an order, also try creating a special HTML e-mail that clearly says they’re appreciated. Not only thank customers, but be relevant.
For instance, if a gift was sent, thank them for trusting you. If they are new customers, thank and welcome them. Another use of e-mails is to remind customers of an impending deadline. The deadline might include an offer that is about to expire or a reminder of the last day to order for holiday delivery.
The Most Important Way to Say, “Thanks. You’re Important to Us”
18) Create an easy environment in which to purchase and return products. Don’t make them difficult processes. Let buyers clearly know how they can reach you with questions or concerns. If customers have to work at getting questions answered, you essentially have told them they’re not important.