Catalog and Direct Selling: Don’t Leave Money on the Table
This holds true for offers such as bundles, selling two similar products at a discount, adding a product at a value or other upsell techniques. Make sure customers quickly see and understand the offer. Never hide the cross-sell or upsell in copy or as a line item after the initial pricing. Make sure it stands out, or it simply won’t work!
Are you leaving money on the table? With a little merchandise and creative planning, you can succeed with these proven techniques that other direct mail companies have employed to increase average order and add thousands to the bottom line.
Lois Boyle is president of J. Schmid & Associates, Shawnee Mission, Kan. You can reach her by e-mail at email@example.com.