Cash for Clunkers, Summer Blockbusters and Back-to-School Shopping Drive Online Traffic
July proved to be a big month online for automotive original equipment manufacturers (OEMs).
That category hit a two-year high of 18.9 million unique visitors, attracting 16 percent more online traffic in July than June of this year, according to a snapshot from Compete 250, a monthly ranking of the top 250 trafficked websites from Compete, a unit of TNS Media Intelligence.
The online traffic growth can be traced to interest in the Cash for Clunkers trade-in program. During the last week of the month alone, Compete says 1.2 million searchers looked for information on the Cash for Clunkers program, and one-third of those searchers also visited OEM sites.
Box office blockbusters
Summer also heated up the box office online, according to Compete. IMDb.com and Netflix.com both maintained their spots among the top 50 sites ranked by overall unique visitors, with 22.8 million and 21.3 million unique visitors, respectively.
In addition, Flixster.com, Moviefone.com and Fandango.com were among the fastest growing sites in July, according to Compete. Flixster.com grew by 22.9 percent over June 2009 to reach 6.58 million unique visitors; Moviefone.com saw a 20.5 percent bump to 6.5 million unique visitors; and Fandango.com attracted 15 percent more unique visitors, reaching 10.04 million unique visitors.
Back to shopping
Consumers are spending more time researching their back-to-school needs on the web this year, according to Compete. In July, for example, there were 1.67 million back-to-school-related searches performed, compared to 1.23 million in the same month last year. Walmart.com (32.6 million unique visitors) and Target.com (29.8 million unique visitors) both saw increases in back-to-school search traffic and held their ranks in the top 50 websites for July. BedBathandBeyond.com also cracked the top 250 sites in July, growing by 21 percent to 6.23 million unique visitors, according to Compete.