Case Study: How Posh Puppy Boutique Doubled Its Revenues
Problem: Posh Puppy Boutique, a luxury online dog boutique started by Jennifer Kirk as an eBay store, was growing and becoming difficult to manage. In addition, the company wanted to improve its SEO rankings and the visibility of its products.
Solution: After researching, testing and comparing e-commerce platforms, the online retailer settled on an all-in-one solution ideal for small business owners.
Results: Since switching platforms in 2007, Posh Puppy Boutique has seen its revenues double every year despite the recession. The company even landed a gig to outfit characters for a major film to be released in 2011.
Jennifer Kirk was making a decent living selling kids clothing on eBay eight years ago, but after watching her four daughters play dress up with the family’s two pet chihuahuas for hours, she saw an opportunity and decided to focus on selling upscale dog clothing and accessories instead. Enter Posh Puppy Boutique, which carries designer dog clothes, accessories, carriers and other items. The site took off almost instantly. But as the company grew, Kirk ran into some limitations. eBay, for example, took a sizable percentage of its sales, which kept her from investing further in the company’s inventory.
Additionally, Kirk was running the company by herself with little time or technical knowledge. She often needed guidance, but it was difficult to obtain the help she needed with eBay customer support. Finally, Kirk also wanted to improve the SEO rankings and visibility of her products.
After researching and testing e-commerce platforms — and spending a great deal of time comparing them — Kirk switched to a solution from e-commerce vendor Volusion in 2007. While she started with a trial from Volusion, she quickly found the all-in-one solution to be ideal for a small business owner like herself. Kirk worked with a designer to help customize a Volusion web template, and was able to take her site live within three weeks.