Can You Replace SEO With Social Content?
Therefore, external SEO efforts should be supplemented with a focus on content that propagates via social media. This will be a crucial step for businesses that use social media as a means to drive awareness, interest, action and viral sharing.
But what drives people to share content? I can answer that question by comparing each type of shareable content to each of the seven deadly sins.
7 sins and social sharing
The seven deadly sins, which many of us haven't thought of much since we learned them as teenagers, are greed, wrath, gluttony, lust, envy, pride and sloth.
Just as each of the sins are known to tempt us toward certain vices, sharing content that taps into each of these vices can compel readers to share that content on social networks. Below are examples of several types of content, specific to the auto industry, that appeal to the desires of consumers of social media. For marketers, they provide a road map for how to appeal to your best customers and prospects:
- Greed: coupons, lease offers and fuel-efficiency tips
- Wrath: user testimonials, car care tips
- Gluttony: sweepstakes, contests
- Lust: concept cars, premium upgrades
- Envy: new models, customer success stories
- Pride: reader submissions, trivia questions
- Sloth: online tools, time-saving tips, photos.
Pairing the seven deadly sins with the seven days of the week — greed on Monday, wrath on Tuesday, etc. — gives you a good starting point for planning a frequent publishing schedule with a content mix sure to reach different segments of your audience.
Whatever industry you're in, take a hard look at the types of content that are frequently shared via social networks, apply them to your specific industry, and create and share content that will benefit those who are searching for content on a given topic. Not only will this help you build a credible social presence, but it will also organically benefit your SEO efforts.