The Seemingly Impossible Sales Challenge
Why are you blowing $1 million in prize money for a competition among the world’s fastest typists—none of whom would be the least bit interested in purchasing your product?
A Web Site Created by Nonmarketers
Apart from the speed-typing contest, the rest of the KeyRight.com Web effort is an attempt to overpower the viewer with facts, figures, statistics and Ph.D. babble about touch-typing vs. two-finger keyboard operations.
A couple examples of the nonsell gibberish in the KeyRight FAQ’s:
- Does the KeyRight Tutor method use the Home Keys Technique?
No! The KeyRight Tutor software bypasses the Home Keys method by encouraging the Direct Reach Method aimed at the Key-Finger Groups. The Home Keys Technique requires keeping at least one finger of the left hand on the A-S-D-F keys and at least one finger of the right hand on the J-K-L-; keys while reaching for all the other keys. This makes half of the strokes involved in normal text generation awkward and some physiologically impossible. KeyRight’s patented solution makes all keystrokes uniformly easy to reach (relative to the COLOR CODING of the QWERTY keyboard). Also, there is the possibility that the Home Keys Technique is a contributor to Repetitive Strain Injury due to the awkward key strokes and the faulty mind-mapping and accumulated stress from performance anxiety.
- Why do we make the distinction between typing and keyboard skills?
We consider that expert typing skills for copy typing and general computer users are about 60 or more words per minute. Touch typing is required for sustained fast accurate alpha-numeric text production whereas the average computer keyboard user typically does short bursts of discontinuous text entry in between thinking, editing and other computer tasks.
I went to many of the 74 competitive Web sites, and the messages were all the same: