Strategy Session: Anti-social Media
LinkedIn also shows you which companies your connections work at (or previously worked at) and include descriptions of the companies. So you can ask one of your connections about working there and explore job opportunities.
LinkedIn also has a fascinating feature called Network Statistics, where you can see how many connections are in your network, how many connections they have and how many connections their connections have.
In other words, using LinkedIn, I can contact more than 32,600 people who are connected to one of my connections. (Your total may be higher.) Network Statistics also shows me how many of my connections are in which areas of the country. And also which specific industries they are in.
LinkedIn is advertiser-friendly-something many social networks are not-and it sells a variety of banner ads, which can include animation. Its main selling point is targeting-it claims that LinkedIn profile data is 10 times more accurate than typical registration data because it's self-reported.
Are You a Twit?
Twitter (www.twitter.com) is less business-oriented. Twitter allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters. You also can "follow" what other people are doing.
But do I really need to know that my friend Mitch is getting ready to watch Boston College play Duke? President Obama used tweets in his campaign-alerting followers to upcoming events and speeches.
Twitter has strict rules against advertising. And your account will be suspended if Twitter believes you have violated its terms of service. These include "Publishing, posting or sending unsolicited e-mail, junk mail, ‘spam,' chain letters, promotions, or advertisements for products or services."
According to PR agency Affect Strategies, Twitter can be used very successfully in PR to generate awareness and seek and create media opportunities. It has some case histories on its website at www.affectstrategies.com.