Calling All Small Businesses
"[Customers] may not have an IT person on staff who understands all the products and services," Raible explains. "This is really about being a resource to them based on that understanding and being able to offer solutions that are right for them."
Overall, the integrated, multichannel approach is designed to offer customers the flexibility to interact with BellSouth in the way most convenient for them. It reflects the company's respect for its customers' time and its commitment to meeting their communications needs in the most cost-effective, efficient way possible.
The new customer program is a work in progress, continually fine-tuned to reflect the marketplace and better target customer expectations, says Raible. The program is an essential building block as BellSouth integrates every element of its direct marketing programs to help grow and strengthen the connection between the marketer and its small business customer base.
BellSouth at a Glance:
- The market leader in the southeastern United States, servicing the majority of the population across nine states: Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.
- Total revenue for 2004: $28 billion
- Has joint control and 40 percent ownership of Cingular Wireless, the nation's largest wireless voice and data provider for 51.6 million customers.
- Operating segments: Communications Group, Domestic Wireless, and Advertising and Publishing Group.