Call the Big Play: Essential Marketing Strategy Tips for 2019
Was it crazy to start talking about next year in August? Not if you’re in the marketing department. Across America, CMOs and other leaders have been working for months to get funds, set expectations and lay the groundwork for a successful 2019. Building next year’s marketing strategy is an essential and time-consuming part of building next year’s success, and the time to finish up that work is now.
That’s why we surveyed marketers throughout the month of August to find out how they’re planing to spend their 2019 budgets. You can see the results in today's video, and we'll roll out more results over the coming weeks.
A Really Good Year for Marketers
What we found is that 2019 is shaping up to be a really good year for marketers! First of all, 60% of budgets are increasing, and only 6% are decreasing. What’s more, that money is being pumped largely into acquisition marketing.
This is what growth mode looks like. American businesses are shifting their assets toward expanding the customer base, and that’s great news for marketers! If you have a brand refresh to roll out, new technologies you want to bring in or new ideas to try, this is a great time to call the big play — your “Philly, Philly.”
(For non-football fans, “Philly, Philly” was a crazy trick play the Eagles called to win the Super Bowl. ... Also, it’s almost the end of 2019, and yes, we’re still talking about the Super Bowl here in Philadelphia.)
Marketing Strategy Tips for 2019
But that’s just the beginning of the 2019 strategy insights you'll find on Target Marketing. We’ve already broken down the most in-demand marketing skills for both hirers and job seekers in last week's video (hint: digital; it’s gonna be big). And you can already read our break down the most in-demand marketing technologies and your guide to creating a 2019 marketing plan. Stay tuned for more 2019 budget and marketing strategy advice in the weeks to come.
So get into it and figure out where you’re going to place your bets for 2019. If you’ve got the guts and the plan to put big money on the table, there’s a great chance you’ll win big.