Buying From Strangers Over the Internet
Atlanta’s Bait-‘n’-switch Disclaimer
Not comfortable with these people, I went back onto the Atlanta Light Bulbs site and found the following:
Cross Reference Items:
The term “Cross Reference Item” is an item that is an equivalent or an alternate brand that may be substituted due to stock or item availability. It is used by Atlanta Light Bulbs to advise the buyer that they are purchasing an item that is coming from our cross reference database. Atlanta Light Bulbs has amassed a large database of part numbers that are equal in use and functionality. Many items in our Cross Reference database are discontinued, not readily available or have been upgraded since their production. Atlanta Light Bulbs chooses the brand lamp you (the buyer) will be receiving. Cross Reference Items are used when certain items are not available due to stock availability. Please note that many brands are not available for the displayed “Cross reference Item” price. Atlanta Light Bulbs will substitute items that are of equivalent function, quality and similarity of use. Atlanta Light Bulbs has the right to send you (the buyer) the brand that Atlanta Light Bulbs has chosen to be the appropriate substitute for the item you (the buyer) have purchased. If you (the buyer) would like a specified brand, it is your responsibility to contact Atlanta Light Bulbs to check which brand you will be receiving, please contact us at: http://www.AtlantaLightBulbs.com/ecart/mform.asp
[Emphasis mine. —DH]
The first line line is pure B.S.
"... or an alternate brand that may be substituted due to stock or item availability."
Anything is available in stock if the merchant cares about quality, and winning the trust of a customer or prospect.
The point of bait-‘n’-switch is buying low, selling high, maximizing the mark up and hoping the mark (customer) won’t notice.