B-to-B Insights: Are You Going In or Out?
So the Winner Is ... ?
Remember, there isn't a single winner—it's subjective, based on your specific marketing plans. The point is that in the debate of outbound vs. inbound marketing, you simply cannot make a sweeping generalization about which is better. You must evaluate the lead quality and ROI of each marketing channel individually. But the quality and ROI for each medium can vary greatly from industry to industry, even from company to company. My recommendation: Test them, track results, do not repeat those that fail and do more of the ones that work.
Bob Bly is a freelance copywriter who has written copy for more than 100 clients including IBM, AT&T, Praxair, Intuit, Forbes, and Ingersoll-Rand. McGraw-Hill calls Bob “America’s top copywriter” and he is the author of 90 books, including “The Copywriter's Handbook.” Find him online at www.bly.com or call (973) 263-0562.