Direct Marketer of the Year: Brian Kurtz, executive vice president, Boardroom Inc.
And then he pauses for a minute-thinking, no doubt, about his mentors-before adding, "Plus, there's this whole heritage of the mail order business that is so cool. Direct marketing has been around forever, and I just love the history of direct marketing. It's so rich, and it's so packed, mostly, into the 20th century. It wasn't that long ago that we were doing things primitively, and now we're doing them at a state-of-the art level. To have lived through that ... to leave this industry would be a crime. It would almost be like if I left, I would be arrested for not filling out my time."
Spoken like a true direct marketer, always excited to see what the next test will reveal.