Direct Selling: Picture Perfect
Dramatic, distinctive photography can go a long way in setting your brand apart in a sea of sameness. It can add stopping power to the cover of a catalog; instantly welcome customers to the homepage of a Web site; and add a sense of familiarity to a direct mail piece. And above all, it can help you increase sales. Picture that.
Brent Niemuth is creative director and brand evangelist at J. Schmid & Associates, Mission, Kan. You can reach him by e-mail at firstname.lastname@example.org.