SEM: Make the Right Connections
Links are an essential part of how the Web is indexed by search engines, but envision for a moment a world without search engines when considering who you might link to, whom you might like to link to you, and what you can provide on your site that would attract links to it. If search engines didn’t exist, what relevant parallels would cause you to associate your site with this one, and this site with yours?
I like to think of link building as relationship building, because the connections between your site and other pages on the Web can be an act of building relationships. You’re also building a relationship with your visitors by being a site worth following a link to, and by linking to sites that you trust and that your visitors will value. And, the more value you can bring to these relationships, the more likely you are to achieve your online traffic goals.
Bill Slawsky is founder and CEO of SEO by the Sea, a Newark, Del.-based search engine optimization company. He can be reached at (302) 733-0778.