Build a Responsive E-mail Housefile
Don't ask for too much at the onset and, though this may sound obvious, if you plan on promoting by e-mail, provide the proper opt-in disclaimer. A simple check box with a "Yes! I'm interested in receiving more special offers/updates/ information from your company" will suffice.
Kim MacPherson is president and founder of Inbox Interactive (www.inboxinteractive.com), a full-service e-mail marketing agency in Bethesda, MD. She also is the author of "Permission-Based E-Mail Marketing That Works!" For more information, contact: (301) 654-7977, ext. 203, or Kim@inboxinteractive.com.