The lesson here for brands is that there's an emerging opportunity to capture moms while they're gaming. Offer them a hand, and they may find something of value about your brand!
Cyndi Elliott is a consumer marketing specialist at Q Interactive, a Chicago-based online marketing services provider for advertisers and publishers. Q Interactive's "Women's Channel" is a pioneer in starting online dialogues between leading brands and ideal women customers. Reach Cyndi at firstname.lastname@example.org.