Bto B Insights Book Smarts
Five Must-reads for Career Advancement
- "My Life in Advertising and Scientific Advertising" by Claude Hopkins--Written by the grandfather of direct marketing, this is a must-read classic.
- "How to Write a Good Advertisement" by Victor Schwab--Again, a timeless tome that will give any direct marketer the foundation he needs to write compelling copy.
- "Direct Mail Workshop" by Rene Gnam--This workbook is filled with expert advice from real-world campaigns that delivered results. All it takes is one great headline, a powerful lead-in line or a great P.S. to move your response needle. Gnam's guidance makes it possible.