Cockapoos, Labradoodles and … Brochurelopes!
Cockapoos and Labradoodles are popular "designer" dogs created by crossing a poodle with either a cocker spaniel or a Labrador retriever.
Another successful cross pollination is an envelope with a brochure that we dubbed the "brochurelope." While the actual name is the less exciting PlyPak, this inventive outer, first mailed in October 2011, is reaping rewards as it remains the Gettysburg Museum's control mailing.
I just finished listening to the Direct Marketing IQ's on demand webinar "Direct Mail Trends and Best Practices that Increase Response." It featured all kinds of current trend information and dozens of actual examples highlighting what's working now in direct mail. Besides learning more about the brochurelope ... I discovered the pocket envelope (a Fresh Air Fund's Grand Control) ... all new shapes and sizes of window envelopes ... the significance of icons ... and much more.
I also learned some important stats that I wanted to share.
The long foreseen demise of direct mail just ain't happening. According to the latest DMA Statistical Fact Book, $51.1 billion was spent on direct mail in 2012 and that number is expected to rise 12.7% to $57.6 billion in 2016.
Even more evidence to the importance of direct mail was a whitepaper study conducted by ExactTarget that showed direct mail was, by far, the preferred method of contact for consumers from a company with whom they had never interacted. In other words, "If you want to sell me something, and I've never done business with you, please send me a direct mail piece."
Lots of great stuff in this free webinar and you can watch it by simply clicking on the image above. Of course, all the info came from our own Who's Mailing What!
If you are not yet a member, and are ready to learn more about the most complete library of direct mail (and email!) in the world, click here today!
'Til next time,