Brand Yourself! Brilliant Concept!
2. Individuals should brand themselves. I came across the Aug. 15 story about MyBrandOp.com and was blown away by the concept.
With a story in mind I went on your website and availed myself of the free 30 percent to see how the thing worked. [See the fifth image in the mediaplayer to the right.]
As I recall from the questions that I filled out, no distinction is made between branding a business or branding yourself. (e.g., is the "Best golf pro in West Miami" looking for students? Or is he looking to be hired by the best public golf course in West Miami? In other words is an established business being promoted or is the person looking for a job?)
Forcing a person to clarify the things he/she does well—the features and benefits of those features to an employer (or an investor) is a fascinating concept.
But as I said, I was really put off by the spy and violence stuff on your website.
It seems to me a woman would take one look at that and say, "Oops, this is a guy thing," and go elsewhere.
You've just kissed off a huge market for your service.
And you are certainly on to something revolutionary, something that should be jumped on before eight different people steal the idea and cream your market.
Lemme mull this over.
If you are in New York, maybe I should jump a train and we should meet.
Steve Brazell's Kiss-Off Denny Reply
[See the sixth and final image in the mediaplayer to the upper right.]
Takeaways to Consider
- The concept of individuals branding themselves—coming up with a personal USP that makes them stand out from the crowd—is a fascinating exercise that all of us might benefit from.
- When reaching out on the Internet for new business, is your Website user friendly and filled with potential benefits to prospective customers or does it create a total disconnect from the core message that might turn people off?
- For example, in my opinion, Steve Brazell should have included this simple question early in the sign-up process:
Before proceeding, which would you like to brand?
—A product or service?
With this information, Brazell could have created a far more personalized, relevant and useful approach to his prospects.
- Sure, it's Brazell's business, and he can promote it any way he likes. But this guy seems as interested in promoting his love of murder and mayhem as he is in building a business that can dramatically change lives.
- I am reminded of Martin Edelston, founder of the Boardroom publishing empire, who once said to me, "Do you want to make a statement or do you want to make money?"
- "Imitation is the sincerest form of collective stupidity," said my late friend Bill Munro, VP Marketing, Pepsico. However, in this curious case, where Steve Brazell has obviously created a "guy thing"—thus probably turning off women (the largest segment of the work force)-his business model seems to me to be ripe for stealing by an entrepreneur, who thinks things through and wants to make a difference as well as make money.