Brand Yourself! Brilliant Concept!
I was promised a system that will help individual readers brand themselves. Alas, this is an all-purpose system designed to teach people how to brand anything—a product or service, a business, or themselves.
This is not what I was promised in the press release. This was supposed to be about how people can brand themselves.
It Gets Truly Weird
I went back to the press release to see if I had misread something and saw the contact information:
Hitman, Inc. - Competition Removal(TM)
The Hitman, Inc. landing page is a steel suitcase. Click on the suitcase and you are greeted with a collection of modern weaponry carried by an al Qaeda IED squad or Gabriel Allon, Israel's leading intelligence operative and assassin in Daniel Silva novels.
[See the second image in the mediaplayer to the upper right.]
Quite simply, this bloody-minded landing page made my blood run cold. It has nothing to do with benign business of figuring out a USP that will help get a résumé read.
The press release suggested I visit www.SteveBrazell.com, which I did.
[See the third and fourth first image in the mediaplayer to the upper right for this peculiar macho-man sales pitch.]
Exchanges With the Hitman Folks
I was so taken with the concept of people being able to brand themselves, I wrote the Hitman website to say I was interested in doing a story in the sincere belief that it could be enormously useful to every reader. From our exchanges:
From Heather Bledsoe at hitman.com
Thank you for contacting us about doing an article on brand op. Please let me know if you would like to schedule a meeting with Steve or a phone or Skype interview. Does next week work for you?