Boyle - Nine Costly Mistakes (645 words)
Set aside time to evaluate the process with all key players. Often, catalogers
hire an outside moderator or consultant who understands the complexities of producing a catalog to lead the meeting or examine the entire production process. This person has the advantage of not being involved in the politics of your company and is unafraid to suggest change.
Good planning and a comprehensive workflow that integrates all core competencies almost guarantee decreased expenses, increased profits and a happier, more cooperative staff.
Lois Boyle is partner and chief creative officer for J. Schmid & Assoc., Shawnee Mission, KS. You can reach her by e-mail at email@example.com.