This Boxing Strategy Can Make You a Marketing Superstar
Frankie, on the other hand, has the game plan of a superstar. In addition to push notifications, he sends personalized text messages, emails, display ads and social posts. Frankie’s knowledge of first-party identifiers like phone number, email and device ID also allow him to connect 1:1 across multiple channels. To top it off, the format and timing of all content is customized. Executing a personalized and cross channel strategy gives him excellent odds with every single consumer.
Notifications are a great vehicle to push content via mobile, but they can’t win alone. Successful customer contact is more attainable and sustainable with a combination of cross channel marketing efforts. Mix up your messaging, deploy them when your customers are most likely to react, and your record of success will be legendary.
Matt Diehl is the Digital Content Writer for Persio, a multichannel marketing and decisioning SaaS platform used by leading retailers such as EXPRESS, JoAnn Fabrics and Stage Stores. Persio delivers custom, personalized campaigns across email, messaging, app and web to increase customer lifetime value. Matt has over seven years of professional content experience and has been with Persio since March 2015.