Boost Sales With Smart SEO Content Strategy
4. Master the Google snippet trick. Google and other engines often display a “snippet” of text as the page description (what appears under the title on the search engine results page) and what’s displayed is sometimes a nonsensical description that’s out of the site owner’s control. To control your description as much as you can, place a benefit statement near the first instance of your main keyphrases. This simple technique often transforms a nonsensical snippet into a fairly decent marketing statement.
5. Increase sales with customer reviews. According to a February 2008 study by PowerReviews and The E-tailing Group, nearly nine out of 10 U.S. buyers read customer reviews “some of the time” before making a purchase. From a sales perspective, customer reviews provide shoppers piece of mind that they are purchasing a good product that other people like from a reliable site.
Customer reviews also can drive search engine traffic. How often have you seen Amazon.com product reviews in search results? Reviews provide unique, searchable content that tends to position well, drive highly targeted traffic and encourage your customer to buy right now. What could be better?
Heather Lloyd-Martin is president and CEO of SEO copywriting and optimization solutions company SuccessWorks and author of “Successful Search Engine Copywriting.” Contact her at (503) 922-3627, via e-mail at firstname.lastname@example.org or visit www.searchenginewriting.com
Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, she has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns via her consultancy, SuccessWorks.