B-to-B Insight: More Summer Reading
• “The Five Dysfunctions of a Team: A Leadership Fable” by Patrick M. Lencioni. This book offers a clear presentation of the ingredients required to truly build and unite a team. It’s one thing to say ‘we are a team,’ and something completely different to actually act as a cohesive unit with a common goal. After reading this book, you’ll be able to evaluate your organization by answering questions such as: Are we really a team? How are we currently performing as a team? Are we prepared to invest the time and energy required to become a great team?
• “Death by Meeting: A Leadership Fable … About Solving the Most Painful Problem in Business” by Patrick M. Lencioni. During my 25 years as a businessman, I’ve had to attend countless business meetings. Some are boring, and some are the most challenging and valuable chunks of time I’ve spent with clients or colleagues. Lencioni does an outstanding job of presenting the four fundamental types of business meetings: daily check-ins, weekly tactical, monthly strategic and quarterly off-sites. He also gives readers an understanding of how to structure each of these types of meetings, and what is required of leaders to make meeting time valuable for all team members. You will learn how to make meetings interactive, how they should be structured and when they should be carefully orchestrated.
Two of my other favorite business leadership books, which I encourage every manager and business owner to read, are:
• “Execution: The Discipline of Getting Things Done” by Larry Bossidy and Ram Charan
• “Good to Great: Why Some Companies Make the Leap … and Others Don’t” by Jim Collins.
A Must-read New Release
• “Bly on Direct Marketing” by Robert Bly. To my delight, a search on Amazon.com revealed one of the direct marketing writers for whom I have the highest regard, Bob Bly, published a new book this past spring.