Halloween’s here and so are the statistics. Wonder Woman costumes are far outpacing Frozen royalty, while Batman is soaring twice as high as Spider-Man. But how can these figures help everyday marketers who are probably still working, clad in average button-down oxford shirts?
If they look at the studies, they’ll extrapolate that parents of children younger than 18 plan ahead — 37 percent of these parents plan ahead vs. the 20 percent of child-free households buying before October, according to Blue Fountain Media.
That same infographic says: “Women are more likely than men to prefer email ads and promotions.” Specifically related to Halloween, that’s 34 percent vs. 25 percent.
A solid 66 percent of Halloween shoppers have their costumes purchased by early October, with only 2 percent of buyers waiting until the day before — meaning, many shoppers prepare early for events, according to the infographic published on Oct. 21.
What the Oct. 22 statistics from AdGooroo may reflect is classics outpace Frozen-come-lately products, by far. Wonder Woman saw nearly $162,000 in paid ad spend from August to September, in AdWords alone. The entire cast of Frozen felt the chill of about $73,000 worth of interest.
Similarly, classics fared well in entertainment, with newer products in the less expensive arena for consumers — television. In an Oct. 8 email sent to Target Marketing, LatentView Analytics announced its findings from studying “Facebook, Twitter, YouTube, Blogs, news aggregator sites, etc. — over the course of July to September, for both 2014 and 2015.”
Classic movies dominated discussions: “Halloween," "Nightmare on Elm Street,” “Friday the 13th,” “Frankenstein” and “The Exorcist.”
TV conversations among consumers revolved around more current products: “Scream Queens,” “Walking Dead,” “American Horror Story” and “The Simpsons.”
Plus, LatentView’s statistics may be reflecting America’s push to get healthier.
“Candy-related conversations plummeted this year, down to approximately 25,000 from 72,000 in 2014,” the company finds. “The most talked-about candies were Reeses, Snickers and M&Ms. Surprisingly, the classic [Tootsie Roll] took the fourth spot, with Skittles rounding out the top five.”
How can marketers use this information after Halloween? Also, this is the link to the Estately infographic.
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