Plus, LatentView’s statistics may be reflecting America’s push to get healthier.
“Candy-related conversations plummeted this year, down to approximately 25,000 from 72,000 in 2014,” the company finds. “The most talked-about candies were Reeses, Snickers and M&Ms. Surprisingly, the classic [Tootsie Roll] took the fourth spot, with Skittles rounding out the top five.”
How can marketers use this information after Halloween? Also, this is the link to the Estately infographic.
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